The best review sites for pest control companies are Google Business Profile, Yelp, Angi, the Better Business Bureau, Nextdoor, Thumbtack, HomeAdvisor and Facebook. These are the places where most homeowners read pest control reviews before they let an exterminator into their home. If you run a pest control business, getting steady, honest reviews on these sites will do more for your phone calls than almost any other marketing task.
Last updated: October 2026
Key takeaways
- Google Business Profile is the most important review site for pest control because it drives the local map results.
- Yelp, BBB, Nextdoor and Angi are where homeowners double check a company before booking.
- Home service marketplaces like Thumbtack, HomeAdvisor and Porch bring leads, and reviews decide who wins them.
- In the UK, Australia, Canada and New Zealand, local trade sites like Checkatrade, hipages and HomeStars matter a lot.
- Asking every customer at the right time, with a short link, is the simplest way to grow reviews.
- Fake reviews, paid reviews and review gating break platform rules and, in many countries, the law.
Why Reviews Matter So Much for Pest Control Companies
Pest control is a trust purchase. A customer is letting a stranger into their home, often near children and pets, to apply chemicals. Many of them are also stressed. They found mice in the kitchen or termites in the deck and they want help today. In that state, people do not read long websites. They look at star ratings, review counts and a few recent comments, and then they call.
Reviews help your pest control business in three big ways.
- Local rankings. Google has said that review count and rating are part of how it ranks local results. A company with many recent, positive reviews has a better chance of showing in the map pack for searches like “exterminator near me” or “termite treatment”.
- Trust and clicks. When two pest control companies show up side by side, the one with more reviews and better replies usually gets the call.
- AI answers. AI search tools and assistants now answer questions like “who is the best pest control company in Dallas”. These tools often pull from review sites, so being well reviewed across several trusted sites helps you show up in those answers too.
Reviews also sit on top of your business listings. If your name, address and phone number are not consistent across the web, review sites will not work as well. That is why review work and pest control citation sites go hand in hand.
Where Customers Check Pest Control Reviews Before Hiring an Exterminator
If you are a homeowner looking for honest pest control reviews, these are the most useful places to look, and what each one is good for.
- Google. Best for a quick view of local companies, recent reviews and photos. Sort by “Newest” to see how the company is doing now.
- Yelp. Yelp filters reviews it thinks are not reliable, so the visible reviews tend to be more trusted.
- Better Business Bureau. Best for checking complaints, how they were handled, and how long the business has been around.
- Nextdoor. Best for real recommendations from neighbors in your own area.
- Angi and HomeAdvisor. Useful for comparing several local pros and their verified job reviews.
- ConsumerAffairs. Helpful for reading reviews of large national brands and their contracts.
- Checkbook. A nonprofit consumer guide in some US cities with survey based ratings.
To spot fake pest control reviews, watch for a burst of five star reviews in a few days, reviews with no detail about the actual pest or treatment, many reviewers with only one review, and replies from the owner that never address the problem. Real reviews usually mention the pest, the technician’s name, the number of visits and whether the problem came back. Also check the company’s license with your state pesticide regulatory agency, since reviews do not tell you that.
Major Review Platforms for Pest Control
These are the general review sites that every pest control company should claim first. They have the most traffic and the biggest effect on local search.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 1 | Google Business Profile | google.com | Search and maps reviews | Map pack rankings and most customer reviews |
| 2 | Yelp | yelp.com | Local review site | Trust checks, especially in cities |
| 3 | facebook.com | Social recommendations | Recommendations and local group mentions | |
| 4 | Better Business Bureau | bbb.org | Ratings and complaints | Showing how you resolve complaints |
| 5 | Nextdoor | nextdoor.com | Neighborhood network | Word of mouth from local neighbors |
| 6 | Trustpilot | trustpilot.com | Open review platform | Larger and multi location companies |
| 7 | Bing Places | bing.com | Search and maps listing | Bing and Microsoft search users |
| 8 | Apple Business Connect | apple.com | Maps listing and ratings | iPhone users searching in Apple Maps |
Home Service Marketplaces With Reviews
These sites connect homeowners with local pros. Many charge for leads, but reviews decide which company a homeowner picks from the list.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 9 | Angi | angi.com | Home service marketplace | Verified reviews from booked jobs |
| 10 | HomeAdvisor | homeadvisor.com | Lead marketplace | Pest control and termite leads |
| 11 | Thumbtack | thumbtack.com | Local pro marketplace | Quote requests and pro ratings |
| 12 | Google Local Services Ads | ads.google.com | Pay per lead ads with reviews | Google Screened badge and top of page leads |
| 13 | Porch | porch.com | Home services network | Homeowners who just moved |
| 14 | Networx | networx.com | Contractor matching site | Pest control quote requests |
| 15 | Bark | bark.com | Service marketplace | Leads in the US, UK and Australia |
| 16 | HomeGuide | homeguide.com | Pro directory and cost guides | Homeowners comparing prices |
| 17 | ConsumerAffairs | consumeraffairs.com | Consumer review site | Regional and national pest brands |
| 18 | Checkbook | checkbook.org | Nonprofit consumer ratings | Survey based ratings in major US metros |
Curated Ratings and Best Of Sites
These sites rank local businesses using reviews and their own checks. You cannot pay to post reviews here, but strong reviews elsewhere help you get picked.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 19 | Expertise.com | expertise.com | Curated best of lists | City “best pest control” lists |
| 20 | Three Best Rated | threebestrated.com | Curated local rankings | Top three lists in US, UK, Canada and Australia |
| 21 | Top Rated Local | topratedlocal.com | Review aggregator | Scores built from reviews on many sites |
| 22 | Birdeye | birdeye.com | Review platform with public pages | Collecting and showing reviews in one place |
Business Directories That Show Reviews
These directories are mainly citation sites, but they also let customers leave ratings. They add trust signals and help your listing stay consistent.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 23 | Yellow Pages | yellowpages.com | Online directory | Older homeowners and phone searches |
| 24 | Superpages | superpages.com | Online directory | Extra US listing with ratings |
| 25 | Manta | manta.com | Small business directory | Commercial pest control clients |
| 26 | Hotfrog | hotfrog.com | Business directory | Free listing with reviews |
| 27 | ShowMeLocal | showmelocal.com | Local directory | Local listing and ratings |
| 28 | Brownbook | brownbook.net | Global directory | Open business listing with reviews |
| 29 | Cybo | cybo.com | Global directory | International listing with ratings |
| 30 | EZlocal | ezlocal.com | Local directory | US local listing and reviews |
| 31 | Chamber of Commerce | chamberofcommerce.com | Business directory | Local trust and listing reviews |
| 32 | MerchantCircle | merchantcircle.com | Local business network | Small local service businesses |
| 33 | Foursquare | foursquare.com | Location data and tips | Feeding location data to many apps |
Social and Community Review Sites
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 34 | reddit.com | Community forums | City subreddits where locals ask for recommendations | |
| 35 | Alignable | alignable.com | Small business network | Recommendations from other local businesses |
| 36 | linkedin.com | Professional network | Commercial pest control and facility managers |
Country Specific Review Sites for Pest Control
If you work outside the US, these local sites often matter as much as Yelp does in America.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 37 | Checkatrade | checkatrade.com | UK vetted trade site | UK homeowners looking for vetted pest controllers |
| 38 | TrustATrader | trustatrader.com | UK trade review site | UK local trade reviews |
| 39 | Which? Trusted Traders | trustedtraders.which.co.uk | UK endorsed trader scheme | Trust badge from a known consumer brand |
| 40 | Rated People | ratedpeople.com | UK trade marketplace | UK leads with ratings |
| 41 | Yell | yell.com | UK directory | UK listing with reviews |
| 42 | hipages | hipages.com.au | Australian trade marketplace | Australian pest control leads |
| 43 | Oneflare | oneflare.com.au | Australian service marketplace | Quotes and reviews in Australia |
| 44 | ServiceSeeking | serviceseeking.com.au | Australian quote site | Australian job quotes |
| 45 | Airtasker | airtasker.com | Task marketplace | Small jobs in Australia and the UK |
| 46 | ProductReview | productreview.com.au | Australian review site | Larger Australian pest brands |
| 47 | Word of Mouth | wordofmouth.com.au | Australian review site | Local Australian service reviews |
| 48 | HomeStars | homestars.com | Canadian home services site | Canadian homeowners |
| 49 | TrustedPros | trustedpros.ca | Canadian contractor site | Canadian service reviews |
| 50 | n49 | n49.com | Canadian business directory | Canadian local listing reviews |
| 51 | NoCowboys | nocowboys.co.nz | New Zealand review site | New Zealand trade reviews |
Verified and Employer Review Platforms
Verified review platforms help larger companies collect reviews from real customers only. Employer review sites matter because hiring good technicians is one of the hardest parts of the pest control business.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 52 | Feefo | feefo.com | Verified review platform | Reviews only from real paying customers |
| 53 | Reviews.io | reviews.io | Verified review platform | Collecting company and service reviews |
| 54 | Glassdoor | glassdoor.com | Employer review site | Attracting technicians and staff |
| 55 | Indeed | indeed.com | Job site with company reviews | Hiring and employer reputation |
Top 10 Pest Control Review Sites at a Glance
If you only have time for ten sites, start with these.
| Site | Website | Why it matters |
|---|---|---|
| Google Business Profile | google.com | Biggest effect on calls and map rankings |
| Yelp | yelp.com | Trusted second opinion for many homeowners |
| Better Business Bureau | bbb.org | Complaint history and trust rating |
| Nextdoor | nextdoor.com | Neighbor recommendations in your service area |
| Angi | angi.com | Large home services audience |
| Thumbtack | thumbtack.com | Quote requests decided by ratings |
| facebook.com | Local group recommendations | |
| HomeAdvisor | homeadvisor.com | Steady pest and termite leads |
| Google Local Services Ads | ads.google.com | Top of page placement where reviews count |
| Bing Places | bing.com | Easy extra visibility with little work |
For a wider list of review platforms across every industry, see our main guide to business review sites.
How to Choose Which Review Sites to Focus On
You do not need 500 reviews on 55 sites. Most pest control companies do best with one main site and two or three support sites. Here is a simple way to choose.
- Start with Google. It is almost always the right first focus. Put most of your review requests here.
- Search like a customer. Type “pest control” plus your city into Google. Note which review sites show on page one. Those are your support sites.
- Look at your lead sources. If Thumbtack or Angi send you jobs, reviews there pay off directly.
- Think about your customers. Commercial clients such as restaurants and property managers may look at BBB and LinkedIn. Homeowners lean on Google, Yelp and Nextdoor.
- Check your country. In the UK, Checkatrade can beat Yelp. In Australia, hipages and ProductReview carry weight. In Canada, HomeStars is key.
- Claim the rest, then leave them. Claim and complete the other listings so they are accurate, but do not chase reviews on all of them.
Because pest control companies travel to customers, you may run as a service area business with no public address. Our guide to service area business listings explains how to set this up without hurting your reviews.
How to Get More Pest Control Reviews
The best way to get more reviews is simple. Do good work, then ask every customer, at the right time, with a link that takes them straight to the review form.
Ask at the right moment
Timing matters in pest control because results are not always instant.
- One time jobs such as wasp nest removal. Ask the same day, right after the job is done and the customer can see the result.
- Rodent and bed bug jobs. Ask after the follow up visit, when the customer knows the problem is solved.
- Termite treatment. Ask after the inspection report and treatment are complete, while the customer still remembers the technician.
- Recurring plans. Ask after the second or third service, then again once a year at renewal.
Make it easy
- Create a short Google review link from your Business Profile and use it everywhere.
- Put a QR code on the service ticket, invoice, door hanger and the technician’s truck.
- Train technicians to ask in person and mention their own name, so customers can name them in the review.
- Send a text message after the job. Texts get read faster than emails.
- Add a review link to your invoice email and your field service software follow up.
Email and text templates
Text message template
Hi Sarah, this is Mike from Green Shield Pest Control. Thanks for having us out today. If you have a minute, would you share how the visit went? It helps local families find us. [review link]
Email template
Subject: How did your pest treatment go?
Hi Sarah,
Thank you for choosing us for your recent ant treatment. We hope your home is pest free. If you have a moment, we would love to hear about your experience. Your feedback helps us improve and helps neighbors choose a pest control company they can trust.
Leave a review here: [review link]
If anything is not right, just reply to this email and we will come back out.
Notice that both templates ask every customer the same way. They do not only ask happy customers, and they do not offer anything in return. That keeps you within platform rules.
Use reviews in your marketing
Once reviews come in, show them. Add a review widget to service pages, share good reviews on social media, and use real review quotes on landing pages for termite, rodent or mosquito services. Good review content also supports your wider local SEO strategy, since fresh, relevant reviews tell search engines your business is active.
Review Rules Every Pest Control Company Must Follow
Breaking review rules can get your reviews removed, your profile flagged, or worse. This is general information, not legal advice.
- No review gating. Do not ask customers if they were happy first and then only send happy ones to Google. Google’s policy does not allow this.
- No paying for reviews. Do not offer discounts, free treatments or gift cards in exchange for reviews.
- No fake reviews. Do not write reviews yourself, have staff or family post them, or buy them.
- No asking on Yelp. Yelp asks businesses not to request reviews at all. Instead, tell customers you are on Yelp, and let them decide.
- United States. The FTC rule on consumer reviews and testimonials, which took effect in October 2024, bans fake reviews, buying positive or negative reviews, hiding negative reviews, and undisclosed reviews from staff. The FTC can seek civil penalties.
- United Kingdom. Under the Digital Markets, Competition and Consumers Act, fake reviews and hiding negative reviews are banned. The CMA can now fine businesses directly.
- Australia. The ACCC treats fake or misleading reviews as a breach of the Australian Consumer Law.
- Canada. The Competition Bureau treats fake reviews as deceptive marketing under the Competition Act.
How to Respond to Pest Control Reviews
Reply to every review, good or bad, within a few days. Keep replies short, polite and specific. Never share private details such as the customer’s address or the type of infestation in their home unless they already mentioned it.
Example reply to a positive review
Thanks so much, Linda. We are glad the mice are gone and that Carlos made the process easy. We will see you at your next quarterly visit.
Example reply to a negative review
Hi James, we are sorry the ants came back so soon. That is not the result we want for any customer. Please call our office or reply here and we will schedule a free return visit this week to sort it out.
Good replies show future customers that you care and fix problems. A calm, helpful reply to a bad review often wins more trust than a page of perfect five star reviews.
How to Handle Fake or Unfair Reviews
Pest control companies sometimes get fake reviews from competitors or reviews meant for another company with a similar name. Here is what to do.
- Check your records. Search your customer list for the name, address or date. If there is no match, it may be fake.
- Report it. On Google, use the report review option in your Business Profile. Yelp, BBB, Angi and most other sites have similar tools.
- Reply calmly. Write a short public reply such as “We cannot find any record of this service. Please call us so we can look into it.” Do not accuse the reviewer.
- Document everything. Keep screenshots and dates in case you need to escalate.
- Bury it with real reviews. The best long term answer is a steady flow of honest reviews, which pushes one bad review down the page.
How to Track Your Review Results
Track a few numbers each month so you know your efforts are working.
- Number of new reviews on each main site
- Average star rating on Google, Yelp and your top marketplace
- How fast you reply to reviews
- Calls and direction requests from your Google Business Profile
- Which technicians are named most in reviews
- Your position in the map pack for key services and towns
A simple spreadsheet works fine. If you manage many locations, a review management tool can pull all your reviews into one dashboard. If you want an expert to review your setup, a short SEO consultancy session can spot gaps in your listings and review flow.
Common Review Mistakes Pest Control Companies Make
- Asking for reviews only once in a while instead of after every job.
- Sending all customers to Yelp, which can trigger its review filter.
- Getting 30 reviews in one week and then none for six months.
- Ignoring negative reviews or replying in anger.
- Using different business names or phone numbers on different sites.
- Offering a discount on the next treatment for a review.
- Forgetting about Bing, Apple Maps and Nextdoor, which are easy wins.
- Not training technicians, who are the people customers actually remember.
Consistent listings support everything above. If you are building your profiles from scratch, start with our list of local citation sites and the free USA citation sites guide. Running a related home service too? See our guides to review sites for electricians and HVAC and cleaning company review sites. And if you have tips of your own to share with other owners, you can write a business guest post for us.
FAQs About Pest Control Review Sites
What is the best review site for pest control companies?
Google Business Profile is the best review site for most pest control companies. It has the most users and has a direct effect on map rankings. Yelp, BBB, Nextdoor and Angi are strong support sites.
Where can I find honest pest control reviews?
Start with Google and Yelp, then check the BBB for complaints and Nextdoor for neighbor recommendations. Read the newest reviews first and look for details about the pest, the treatment and whether the problem came back.
How many reviews does a pest control company need?
There is no magic number. Aim to have more recent reviews than the companies ranking near you, and keep getting new ones every month. A steady flow matters more than a big total.
Can I ask customers for Yelp reviews?
Yelp asks businesses not to request reviews. You can let customers know you are on Yelp, for example with a sign or a link on your website, but you should not send direct review requests for Yelp.
Is it legal to offer a discount for a review?
Offering rewards for reviews breaks Google and Yelp rules. In the US, the FTC rule bans paying for reviews that express a set opinion, and other countries have similar laws. It is safest never to link rewards to reviews.
Should I respond to every pest control review?
Yes. Replying to every review shows that you are active and care about customers. Thank happy customers and offer to fix problems for unhappy ones.
Can I remove a bad review from Google?
You can only get a review removed if it breaks Google’s policies, for example if it is fake, off topic or abusive. Report it in your Business Profile. If it is a real customer, reply politely and try to solve the issue.
Is BBB accreditation worth it for pest control?
Your business can have a BBB profile and receive reviews without paying. Accreditation costs a fee and adds a badge. It can help with older homeowners and commercial clients, but it is not required to collect reviews.
Do reviews help pest control companies rank higher on Google?
Yes. Google lists reviews as one of the signals for local rankings. More reviews, good ratings and fresh activity all help, along with a complete profile and accurate citations.
Conclusion
Reviews are one of the most powerful tools a pest control company has. Start by claiming Google, Yelp, BBB, Nextdoor and the marketplaces that send you leads. Then build a simple habit of asking every customer for a review at the right time, replying to every review, and following the rules. Do that every week and your reputation will grow with every job you finish.
