The best review sites for cleaning companies are Google, Yelp, Facebook, Angi, Thumbtack, Nextdoor, the Better Business Bureau and Trustpilot. These are the places where most people read cleaning service reviews before they let a cleaner into their home or office. Add a few marketplace and country sites on top, and you cover almost every place a customer will look.
Last updated: October 2026
Key takeaways
- Google is the most important review site for cleaners because it feeds the map pack and most “cleaners near me” searches.
- Home service marketplaces like Angi, Thumbtack and HomeAdvisor matter because customers book straight from them.
- Trust is everything in cleaning. Reviews that mention honesty, punctuality and care for belongings win the most jobs.
- Ask every customer the same way. Never filter out unhappy customers or pay for good reviews.
- Reply to every review within a day or two, and keep customer details private.
- Focus on 3 to 5 sites you can keep fresh, not 30 sites you never check.
Why Reviews Matter So Much for Cleaning Companies
A cleaning job is a trust job. The customer gives you a key, an alarm code or access to a busy office. They often are not home when you work. So before they book, they want proof from other people that you are safe, honest and careful. Reviews give them that proof.
Reviews also help you show up. Google uses review count, rating and how recent your reviews are as part of its local ranking signals. A cleaner with a steady flow of fresh reviews tends to do better in the map pack than one with old reviews from years ago. If you want the full picture of how this works, our local SEO services page explains how reviews fit with listings, pages and links.
There is a third reason that is growing fast. AI search tools like Google AI Overviews, ChatGPT and Perplexity often answer “best cleaning company in my area” by pulling from review sites and listings. When your name shows up across several trusted review sites with good, detailed reviews, you have a better chance of being mentioned in those answers.
Where Customers Check Cleaning Service Reviews Before Hiring
If you are a customer looking for a cleaner, here is where to look and what each site is good for.
- Google: the biggest pool of reviews for local cleaners. Good for a quick sense of rating and recent feedback.
- Yelp: strong in many US cities. Yelp filters reviews it thinks are not reliable, so the shown rating is often more cautious.
- Angi and HomeAdvisor: useful for comparing quotes and reading reviews from people who booked through the platform.
- Thumbtack: shows reviews next to prices and response times, which helps when you want to book fast.
- Nextdoor: recommendations from real neighbors. Great for house cleaners and small local teams.
- BBB: helpful for checking complaints and how the company handled them, not just star ratings.
- Checkatrade, HomeStars and hipages: the go to sites in the UK, Canada and Australia.
How to spot fake cleaning reviews: watch for many five star reviews posted in a few days, reviews that are short and vague (“great service!”), reviewers with no other reviews, and the same wording repeated across reviews. Real reviews usually mention details like the cleaner’s name, the type of clean, or how a problem was fixed. It is also smart to check that the company has insurance and, for some jobs, a background check policy.
Best Review Sites for Cleaning Companies by Type
The tables below list 32 real review sites for cleaners. They are grouped by type so you can pick what fits your area and the kind of cleaning you do. These sites also act as citations, so it helps to keep your name, address and phone the same on all of them. Our guide to citation sites for cleaning companies covers the listing side in more depth.
Major Review Platforms
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 1 | Google Business Profile | google.com/business | Search and maps reviews | Map pack rankings and most local searches |
| 2 | Yelp | yelp.com | Local review site | House cleaners in US cities |
| 3 | facebook.com | Social recommendations | Word of mouth and local groups | |
| 4 | Better Business Bureau | bbb.org | Trust and complaints | Showing how you solve problems |
| 5 | Trustpilot | trustpilot.com | Open review platform | Larger and multi city cleaning brands |
| 6 | Nextdoor | nextdoor.com | Neighborhood network | Residential cleaners and small teams |
| 7 | Apple Business Connect | businessconnect.apple.com | Apple Maps listing | iPhone users who search in Apple Maps |
| 8 | Bing Places | bingplaces.com | Bing Maps listing | Bing and Copilot search visibility |
| 9 | Yellow Pages | yellowpages.com | Directory with reviews | Older customers and US commercial buyers |
Home Service Marketplaces and Industry Sites
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 10 | Angi | angi.com | Home service marketplace | Residential cleaning leads in the US |
| 11 | HomeAdvisor | homeadvisor.com | Home service marketplace | Deep cleans and move out cleans |
| 12 | Thumbtack | thumbtack.com | Quote marketplace | Fast bookings with price comparison |
| 13 | Porch | porch.com | Home service marketplace | Movers and new homeowners who need cleaners |
| 14 | Networx | networx.com | Contractor network | Carpet, window and specialty cleaning |
| 15 | HomeGuide | homeguide.com | Pro directory with reviews | Cost conscious customers comparing pros |
| 16 | Bark | bark.com | Lead marketplace | Domestic and commercial cleaning leads |
| 17 | TaskRabbit | taskrabbit.com | Task marketplace | Solo cleaners and small one off jobs |
| 18 | Care.com | care.com | Care and housekeeping marketplace | Independent housekeepers |
| 19 | Expertise.com | expertise.com | Curated best of lists | Being named in city “best cleaners” lists |
| 20 | Three Best Rated | threebestrated.com | Curated local rankings | Extra trust signal for top rated firms |
Country Specific Review Sites for Cleaners
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 21 | Checkatrade | checkatrade.com | UK trades directory | UK cleaners who want vetted status |
| 22 | TrustATrader | trustatrader.com | UK trades directory | UK carpet, oven and end of tenancy cleaners |
| 23 | Yell | yell.com | UK directory with reviews | UK local searches |
| 24 | Which? Trusted Traders | trustedtraders.which.co.uk | UK endorsed trader scheme | Strong trust badge in the UK |
| 25 | HomeStars | homestars.com | Canada home services | Canadian residential cleaners |
| 26 | TrustedPros | trustedpros.ca | Canada contractor directory | Canadian specialty cleaning |
| 27 | hipages | hipages.com.au | Australia trades marketplace | Australian cleaning leads |
| 28 | Oneflare | oneflare.com.au | Australia service marketplace | Bond cleaning and end of lease cleans |
| 29 | Airtasker | airtasker.com | Task marketplace | Small cleaning jobs in Australia and the UK |
| 30 | NoCowboys | nocowboys.co.nz | New Zealand trades reviews | New Zealand cleaners |
Employer Review Sites
Cleaning companies hire all the time. Job seekers check employer reviews before they apply, and good ones make hiring easier.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 31 | Glassdoor | glassdoor.com | Employer reviews | Recruiting cleaners and supervisors |
| 32 | Indeed Company Reviews | indeed.com | Employer reviews and jobs | Hourly staff hiring |
Top 10 Cleaning Company Review Sites at a Glance
| Site | Main audience | Why it matters for cleaners |
|---|---|---|
| Everyone | Biggest effect on local rankings and calls | |
| Yelp | US city customers | Strong in many metro areas |
| Local communities | Recommendations shared in groups | |
| Angi | US homeowners | Booking and quote requests |
| Thumbtack | US homeowners | Fast quotes with reviews beside price |
| Nextdoor | Neighbors | Trusted local word of mouth |
| BBB | Careful buyers | Complaint history and trust |
| Trustpilot | Online first buyers | Reviews for multi location brands |
| Checkatrade | UK homeowners | Vetted trade status |
| HomeStars | Canadian homeowners | Main home service review site in Canada |
How to Choose Which Review Sites to Focus On
You do not need reviews on all 32 sites. Pick a small set and keep them active. Here is a simple way to choose.
- Start with Google. Every cleaner should have a verified Google Business Profile with steady reviews.
- Search like a customer. Type “house cleaners near me” and “office cleaning [your city]”. Note which review sites show on page one. Those are your next targets.
- Match your service type. Residential cleaners do well on Nextdoor, Angi and Thumbtack. Commercial cleaners should lean on Google, BBB, LinkedIn recommendations and Yellow Pages.
- Match your country. In the UK, add Checkatrade or TrustATrader. In Canada, add HomeStars. In Australia, add hipages or Oneflare.
- Check where competitors win. If the top three cleaners in your area all have 100 plus reviews on one site, that site matters locally.
Many cleaners travel to the customer and do not have a public office. If that is you, set up your profiles as a service area business. Our list of service area business citation sites shows which platforms handle hidden addresses well. For a broader set of review platforms across industries, see our main guide to business review sites.
How to Get More Cleaning Service Reviews
Most happy customers will leave a review if you ask at the right time and make it easy. Here is what works.
Ask at the Right Moment
- Right after the first clean. New customers are most excited about the result.
- After a deep clean or move out clean. The before and after difference is easy to see.
- After a customer thanks you. If someone texts “the house looks amazing”, reply with thanks and your review link.
- For regular clients, after the third or fourth visit. By then they trust the team and can speak to consistency.
Make It Easy
- Use the short review link from your Google Business Profile so the review box opens in one tap.
- Print a QR code on a small “thank you” card your cleaners leave behind after each visit.
- Add your review link to invoices, booking confirmations and your email signature.
- Train cleaners to mention reviews politely at the end of a job, without pressure.
Email Template
Subject: How did we do today?
Hi [Name], thank you for choosing [Company]. [Cleaner name] finished your [type of clean] today. We would love to hear how it went. Your honest feedback helps us improve and helps neighbors find a cleaner they can trust. You can leave a short review here: [link]. Thank you, [Your name]
SMS Template
Hi [Name], thanks for having [Company] today. If you have a minute, an honest review really helps our small team: [link]. Reply here if anything was missed and we will fix it.
Note that both templates ask for an honest review and send every customer the same message. That keeps you inside platform rules. If you want help writing request emails and service pages that match how customers search, our SEO content strategy team can help.
Review Rules Every Cleaning Business Should Know
Breaking review rules can get reviews removed, profiles suspended or, in some countries, fines. This is general information, not legal advice.
- No review gating. Do not ask only happy customers, or send unhappy ones to a private form while happy ones go to Google. Google’s policy does not allow selective asking.
- No paying for reviews. Do not give discounts, free cleans or gift cards in return for reviews. Google does not allow incentives. Yelp goes further and asks businesses not to request reviews at all.
- No fake or staff reviews. Owners, staff and family should not review the business.
- US: the FTC rule on consumer reviews and testimonials, in force since October 2024, bans fake reviews, buying reviews tied to a positive rating, hidden insider reviews and suppressing negative reviews. Fines can be large.
- UK: the Digital Markets, Competition and Consumers Act 2024 bans fake reviews and hiding negative ones. The CMA can enforce this directly.
- Australia: the ACCC treats fake or selectively shown reviews as misleading conduct under consumer law.
- Canada: the Competition Bureau has acted against fake reviews as deceptive marketing.
Marketplaces like Angi, Thumbtack and Checkatrade have their own rules too. Many only allow reviews from real jobs, so read each site’s terms before you send customers there.
How to Respond to Cleaning Company Reviews
Replying shows future customers that a real person cares. Keep replies short, polite and specific. Never share a customer’s address, schedule, alarm details or anything private.
Example Reply to a Positive Review
“Thank you, Sarah. We are so glad the kitchen and bathrooms came out the way you wanted. Maria will be happy to hear your kind words. See you on the next visit.”
Example Reply to a Negative Review
“Hi James, we are sorry the clean did not meet your standard and that the team arrived late. That is not how we want to work. Please call us at [number] so we can send someone back to put it right at no cost.”
Tips for hard reviews:
- Reply within 24 to 48 hours.
- Do not argue in public. Thank them, own what went wrong and move the talk offline.
- If a review claims something was damaged or missing, stay calm. Do not accuse anyone. Ask them to contact you so you can look into it and involve your insurer if needed.
- After you fix the problem, it is fine to ask if they would like to update their review. Do not push.
How to Handle Fake Reviews
Cleaning is a competitive local trade, so fake reviews from rivals or spammers do happen. Here is what to do.
- Check your records. Search your booking system for the name, date and address.
- Flag it on the platform. Use the “report review” option and pick the reason that fits, such as conflict of interest or spam.
- Use the official tools. Google has a review management tool where you can track the status of reported reviews and appeal.
- Reply calmly while you wait. A short note like “We cannot find any booking under this name. Please contact us so we can help.” tells readers you take it seriously.
- Keep evidence. Screenshots and dates help if you need to escalate.
Removal is never guaranteed. A strong base of real reviews is the best defense, because one fake review matters less when you have hundreds of honest ones.
How to Track Your Review Results
- Review count and rating on each main site, checked once a month.
- Review speed: how many new reviews you get each month. Steady is better than bursts.
- Response rate: aim to reply to every review.
- Map pack position for your main search terms, like “house cleaning [city]”.
- Calls and bookings from Google Business Profile insights and marketplace dashboards.
- Common themes: if several reviews mention lateness or missed spots, fix the process.
Reviews also feed your wider listing presence. Our hub of local citation sites is a good next step once your main review profiles are in place. If you also run a trade style business, like carpet or window cleaning, the list of citation sites for tradespeople adds more options.
Common Review Mistakes Cleaners Make
- Asking only once and then forgetting. Reviews need a steady habit.
- Sending every customer to five different sites at once. Pick one or two per customer.
- Offering a discount for a review. This breaks Google’s rules and, in some countries, the law.
- Copy and paste replies that sound robotic.
- Arguing with angry customers in public.
- Letting staff post reviews for the business.
- Ignoring the business name, address and phone details, so profiles do not match across sites.
Other home service owners are working through the same steps. Our guides to landscaping review sites and pest control review sites show how nearby trades approach reviews. If you have tips from running a cleaning business, we welcome posts through our business guest post page.
FAQs About Review Sites for Cleaning Companies
What is the best review site for a cleaning business?
Google is the best place to start because it affects map rankings and is where most customers look first. After that, add Yelp, Facebook, Nextdoor and one home service marketplace like Angi or Thumbtack, or the main site in your country.
Where can I find trustworthy cleaning service reviews?
Check more than one site. Look at Google for volume, the BBB for complaints and how they were solved, and Nextdoor for neighbor recommendations. Reviews that mention specific details are usually more trustworthy than short, vague ones.
How do I get more reviews for my cleaning company?
Ask every customer after the job, by text or email, with a direct review link. Leave a QR code card after each visit. Ask regular clients after a few visits. Keep the message simple and ask for honest feedback.
Can I offer a discount for a review?
No. Google does not allow incentives for reviews, and in the US the FTC rule bans paying for reviews that must be positive. Other countries have similar rules. Thank customers instead, and keep the ask the same for everyone.
Should commercial cleaning companies use different review sites?
Partly. Google and the BBB still matter most. Commercial buyers also look at LinkedIn, Yellow Pages and Bark. Ask office managers or facility managers for reviews, since they are the ones who hire you.
How many reviews does a cleaning company need?
There is no magic number. Aim to match or beat the top three cleaners in your local map pack, and keep new reviews coming each month. Recent reviews often matter more to customers than a large old total.
Can I remove a bad review from Google?
You can only get a review removed if it breaks Google’s policies, such as spam, fake content or conflict of interest. Honest negative reviews stay. Reply politely and fix the issue instead.
Do Angi and Thumbtack reviews help Google rankings?
They do not change your Google rating directly. But they build trust, bring direct bookings, and help your business appear on more pages that rank for cleaning searches. Consistent listings across these sites also support your local presence.
How should I reply to a review that says something was stolen or broken?
Stay calm and do not accuse anyone in public. Say you take it seriously and ask the customer to contact you directly. Then investigate, involve your insurer if needed, and keep notes of every step.
Conclusion
The right review sites for cleaning companies are the ones your customers already use. Start with Google, add Yelp, Facebook and Nextdoor, then pick one marketplace and one country site that fit your area. Ask every customer the same honest way, reply to every review and fix the problems reviews point out. Do that each week and your reputation will keep bringing in new bookings. For more practical SEO, social media, and digital marketing guides, visit DigitalSoules
