Quick answer: The best software review sites are G2, Capterra, TrustRadius, Gartner Peer Insights, Software Advice, GetApp, PeerSpot and Product Hunt. Buyers read software reviews on these sites to compare features, pricing, support and ease of use before they book a demo or start a trial. This guide lists 35 real software review sites in clear groups and shows you how to earn more reviews the right way.
Last updated: October 2026
Key takeaways
- G2 and Capterra are the two most important software review sites for most B2B and SaaS companies.
- Enterprise buyers lean on TrustRadius, Gartner Peer Insights and PeerSpot for deep, verified reviews.
- Apps and plugins live or die by marketplace ratings: App Store, Google Play, Salesforce AppExchange, Shopify App Store and others.
- Ask for reviews after a customer gets real value, such as a completed onboarding or a renewal.
- Follow each platform’s rules on incentives. Never pay for positive reviews, and never only invite happy users.
- Reply to reviews, especially critical ones. Buyers read vendor replies to judge your support.
Software buyers do a lot of research before they talk to sales. They read peer reviews to find out what the product is really like after the demo: how long setup takes, how good support is, and which features are missing. Strong reviews on the right software review sites can put you on a shortlist before your sales team even knows the buyer exists.
This guide is for SaaS companies, B2B software vendors, app developers, plugin and extension makers, and software development firms. It also helps buyers who want to know which software review platforms they can trust.
Why Software Reviews Matter
- Shortlists. Many buyers build their shortlist from category pages on G2, Capterra and similar sites. If you have few reviews, you may not appear at all.
- Search visibility. Review site category pages, “alternatives” pages and comparison pages often rank on page one for software searches. Your profile can show up even when your own site does not.
- AI answers. AI tools like ChatGPT, Perplexity and Google AI Overviews often cite G2, Capterra and TrustRadius when someone asks “best CRM for small teams”. Detailed reviews give these tools facts to quote. Our guide on GEO vs SEO vs AEO explains how this new kind of search works.
- Badges and reports. Platforms publish grid reports, awards and badges based on reviews. These help in sales decks and on your website.
- Product feedback. Reviews show what users love and what frustrates them, which helps your product and support teams.
Reviews and listings go hand in hand. Before you push for reviews, make sure your product is listed in the right places with our guide to SaaS directories.
Where Buyers Check Software Reviews
- G2. A very large B2B software review marketplace. Buyers use its category grids, comparisons and detailed reviews.
- Capterra, Software Advice and GetApp. Three sites run by Gartner Digital Markets. Popular with small and mid sized businesses.
- TrustRadius. Known for long, detailed reviews and a strict stance on review quality.
- Gartner Peer Insights and PeerSpot. Favored by enterprise IT buyers who want verified reviews from people in similar roles.
- App stores and marketplaces. Apps, integrations and plugins are judged by ratings where users install them.
- Product Hunt and AlternativeTo. Used by early adopters, founders and tech savvy users.
How Buyers Can Spot Fake or Biased Software Reviews
- Check whether the site verifies reviewers, for example through LinkedIn or a work email.
- Look for the reviewer’s role, company size and how long they have used the product.
- Watch for many short, glowing reviews posted in the same week, often during a review campaign.
- Read the “dislikes” or “cons” section. Real users almost always have something to say.
- Note whether a review was incentivized. Many sites label these. They can still be honest, but keep it in mind.
- Compare two or three platforms. A big gap in scores is worth a closer look.
Best Software Review Sites by Type
These sites are grouped by type so you can pick the ones that fit your product and buyers. Every site listed is a real, active platform where software reviews are published.
B2B and SaaS Review Platforms
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 1 | G2 | g2.com | B2B software reviews | Most B2B and SaaS products |
| 2 | Capterra | capterra.com | Software reviews and comparison | Small and mid sized business software |
| 3 | Software Advice | softwareadvice.com | Software reviews and advisors | SMB buyers who want guided advice |
| 4 | GetApp | getapp.com | Software reviews and comparison | Small business apps and tools |
| 5 | TrustRadius | trustradius.com | B2B software reviews | Detailed reviews for mid market and enterprise |
| 6 | Gartner Peer Insights | gartner.com/peer-insights | Enterprise IT reviews | Enterprise software and IT products |
| 7 | PeerSpot | peerspot.com | Enterprise tech reviews | Enterprise IT, security and DevOps tools |
| 8 | SoftwareReviews | softwarereviews.com | Enterprise software reviews | IT leaders comparing vendors |
| 9 | SourceForge | sourceforge.net | Software directory and reviews | Business and open source software |
| 10 | Slashdot Software | slashdot.org/software | Software directory and reviews | Business software comparisons |
| 11 | FinancesOnline | financesonline.com | Software reviews and guides | SaaS buyers comparing categories |
| 12 | Crozdesk | crozdesk.com | Software discovery and reviews | Business software discovery |
| 13 | SaaSworthy | saasworthy.com | SaaS reviews and comparison | SaaS products and startups |
| 14 | SaaSHub | saashub.com | Software alternatives and reviews | SaaS alternatives and comparisons |
| 15 | Serchen | serchen.com | Cloud software directory | Cloud and SaaS services |
App Stores and Software Marketplaces
If your product is an app, integration or plugin, these ratings are often the first thing users see before they install.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 16 | Apple App Store | apps.apple.com | App store | iPhone, iPad and Mac apps |
| 17 | Google Play | play.google.com | App store | Android apps |
| 18 | Microsoft AppSource | appsource.microsoft.com | Business app marketplace | Microsoft 365, Dynamics and Teams apps |
| 19 | Salesforce AppExchange | appexchange.salesforce.com | Business app marketplace | Salesforce apps and integrations |
| 20 | HubSpot App Marketplace | ecosystem.hubspot.com/marketplace | Integration marketplace | HubSpot integrations |
| 21 | Shopify App Store | apps.shopify.com | Ecommerce app marketplace | Shopify apps |
| 22 | Atlassian Marketplace | marketplace.atlassian.com | Developer tool marketplace | Jira and Confluence apps |
| 23 | AWS Marketplace | aws.amazon.com/marketplace | Cloud software marketplace | Cloud, security and data software |
| 24 | Chrome Web Store | chromewebstore.google.com | Browser extension store | Chrome extensions |
| 25 | WordPress.org Plugins | wordpress.org/plugins | Plugin directory | WordPress plugins |
Community, Launch and Consumer Review Sites
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 26 | Product Hunt | producthunt.com | Product launch community | New products and early adopters |
| 27 | AlternativeTo | alternativeto.net | Software alternatives site | Consumer and prosumer software |
| 28 | StackShare | stackshare.io | Developer tool community | Developer tools and tech stacks |
| 29 | Trustpilot | trustpilot.com | Business review platform | Consumer software and subscription apps |
Regional Software Review Sites
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 30 | OMR Reviews | omr.com/en/reviews | Software review platform | Germany and German speaking markets |
| 31 | Appvizer | appvizer.com | Software comparison and reviews | France and other European markets |
| 32 | SoftwareSuggest | softwaresuggest.com | Software reviews and comparison | India and emerging markets |
| 33 | Techjockey | techjockey.com | Software marketplace with reviews | Indian business buyers |
Review Sites for Software Development Companies
If you sell software development services rather than a product, buyers check these sites instead.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 34 | Clutch | clutch.co | B2B services reviews | Software development and IT services firms |
| 35 | GoodFirms | goodfirms.co | B2B services and software reviews | Development agencies and software products |
For general review platforms that suit any company, see our main guide to business review sites.
Top 10 Software Review Sites at a Glance
| Site | Main buyers | Why it matters |
|---|---|---|
| G2 | SMB to enterprise | Category grids, comparisons and AI citations |
| Capterra | Small and mid sized businesses | Huge SMB audience and category pages |
| TrustRadius | Mid market and enterprise | Long, detailed verified reviews |
| Gartner Peer Insights | Enterprise IT | Verified reviews tied to Gartner research |
| Software Advice | SMB buyers | Advisor led software recommendations |
| GetApp | Small businesses | App comparisons and integrations |
| PeerSpot | Enterprise IT | In depth reviews for technical tools |
| Product Hunt | Early adopters | Launch visibility and community feedback |
| Apple App Store | Mobile users | Ratings at the moment of install |
| Google Play | Android users | Ratings at the moment of install |
How to Choose Which Software Review Sites to Focus On
- Match your buyer. SMB tools should start with Capterra, G2 and GetApp. Enterprise products should add TrustRadius, Gartner Peer Insights and PeerSpot.
- Follow your installs. If users install you from a marketplace, such as Shopify or AppExchange, ratings there come first.
- Search your category. Search “best [your category] software” and “[competitor] alternatives”. Note which review sites rank. Those are the sites buyers see.
- Look at your rivals. If your top competitors each have hundreds of G2 reviews, buyers will expect you to be there too.
- Go deep before wide. Fifty strong reviews on one key site often beat five reviews on ten sites.
- Think about your regions. Selling in Germany? Add OMR Reviews. France? Add Appvizer. India? Add SoftwareSuggest or Techjockey.
IT service firms and agencies use different platforms. Our list of IT and computer repair review sites covers local tech services, and marketing software vendors who also offer services can check our guide to marketing agency review sites.
How to Get More Software Reviews
Satisfied users rarely write reviews on their own. A clear, steady program changes that.
Best Moments to Ask
- After onboarding is complete and the customer has seen first value.
- After a positive support ticket, when the customer says thanks.
- After a high NPS or CSAT score. Invite all respondents, not just promoters, to keep it fair.
- At renewal or expansion, when the customer has just chosen you again.
- After a big feature release that users asked for.
Ways to Make It Easy
- Use the review collection links or tools each platform gives vendors.
- Add a review link to your in app help menu, onboarding emails and customer newsletter.
- Ask customer success managers to mention reviews on quarterly calls.
- For mobile apps, use the official in app rating prompts from Apple and Google rather than custom pop ups.
- Point each customer to one site per message, not a list of five.
Email Template
Subject: Could you share your experience with [Product]?
Hi Alex, thanks for being a [Product] customer. Your team has been using [Product] for a few months now, and we would love your honest view. Reviews help other teams decide if [Product] is right for them, and help us improve. It takes about five minutes: [review link]. Thank you! Priya, Customer Success.
In App Message Template
Enjoying [Product]? Share an honest review on G2 and help other teams find the right tool. [Write a review]
Software Review Rules You Need to Know
This is general information only, not legal advice.
- Platform incentive rules differ. Some software review sites allow small rewards, such as gift cards, if they are offered to every reviewer no matter what they write, and the review is labeled. Others do not. Read each platform’s vendor guidelines before you run a campaign.
- Never tie rewards to positive reviews. The FTC rule on consumer reviews and testimonials, in force in the US since October 2024, bans offering rewards on the condition that a review is positive or negative.
- No fake or employee reviews. Staff, investors, partners and their families should not review your product without clear disclosure, and the FTC rule bans undisclosed insider reviews.
- No review gating. Do not filter customers with a survey and only send happy ones to review sites. Many platforms ban this.
- App store rules. Apple and Google ban paying or rewarding users for ratings and reviews. Apple requires apps to use its official rating prompt API.
- UK and EU. The UK Digital Markets, Competition and Consumers Act 2024 bans fake reviews and hiding real ones, with fines set by the CMA. EU consumer law also targets fake reviews.
- Do not copy reviews unfairly. If you quote reviews in ads or on your site, quote them accurately and follow the source platform’s content rules.
How to Respond to Software Reviews
Example Reply to a Positive Review
“Thank you, Jordan! We are glad the new reporting dashboard saved your team time on monthly reports. Thanks for the idea about export templates too. We have shared it with our product team.”
Example Reply to a Negative Review
“Hi Morgan, thank you for the honest feedback. We are sorry the setup took longer than expected and that support replies were slow during your first week. We have since added live onboarding sessions for new accounts. I would like to help directly, so please reach me at [email]. Sam, Head of Customer Success.”
Reply tips:
- Reply to critical reviews within a few business days.
- Thank the reviewer and stay calm. Never argue about how they use the product.
- Explain fixes or roadmap items only if they are real.
- Never share account data, contract terms or user details in public.
- Have a named person sign each reply.
How to Handle Fake or Unfair Software Reviews
- Check your customer records. See whether the reviewer’s company or role matches a real account.
- Use the platform’s dispute process. G2, Capterra, TrustRadius and the app stores all let vendors report reviews that break their guidelines.
- Explain the issue clearly. For example, the reviewer works for a competitor, or the review is about a different product.
- Reply publicly in a calm way while the report is reviewed.
- Do not retaliate. Never post fake reviews about rivals. It breaks platform rules and the law.
How to Track Your Software Review Results
- Track rating, review count and new reviews per month on each key platform.
- Watch your position in category pages and grid reports.
- Monitor referral traffic and demo requests from review sites in your analytics.
- Tag review themes like ease of use, support, pricing, integrations and missing features.
- Check how AI tools describe your product, and see which review sites they cite.
- Share insights with product, support and sales every quarter.
Review profiles are part of a wider search plan for software brands. Our SEO content strategy service helps SaaS companies build comparison and alternatives pages, and our professional SEO services support growth in competitive software categories.
Common Software Review Mistakes
- Spreading too thin. A few reviews on many sites rarely move buyers.
- Running one big campaign, then stopping. Buyers notice when the newest review is a year old.
- Only asking power users. Selective asking can break platform rules and gives a false picture.
- Ignoring negative reviews. Unanswered complaints about support are deal breakers for many buyers.
- Leaving profiles incomplete. Missing pricing, screenshots or integrations make buyers move on.
- Breaking incentive rules. This can lead to removed reviews or penalties on the platform.
Software firms that also offer IT services can strengthen their local footprint with our guide to citation sites for IT companies. If you have expertise in SaaS growth or software, you can also write a technology guest post for our readers.
FAQs About Software Review Sites
What is the best software review site?
G2 and Capterra are the best known software review sites for most B2B tools. Enterprise buyers also rely on TrustRadius, Gartner Peer Insights and PeerSpot. The best one for you depends on your buyers and category.
Is G2 or Capterra better?
Both are valuable. G2 is strong across SMB, mid market and enterprise software and is widely cited in AI answers. Capterra has a large small business audience. Most software companies aim to build reviews on both.
Are G2 reviews legit?
G2 verifies reviewers and moderates reviews before they go live, and it labels reviews that received an incentive. No site is perfect, so it helps to compare G2 with one or two other platforms.
Is it free to list software on G2 and Capterra?
Both offer a free basic profile where you can collect reviews. They also sell paid options, such as premium profiles, buyer intent data or paid placement in category pages.
How do I get more reviews on G2?
Use the review collection link from your vendor account, ask customers after onboarding, positive support moments and renewals, and add the link to in app messages and emails. Follow G2’s rules on incentives and invite all customers, not only happy ones.
Can I pay for software reviews?
You must never pay for positive reviews. Some platforms allow small, disclosed rewards offered to every reviewer regardless of what they say. Check each platform’s rules, and remember the FTC rule bans rewards tied to sentiment.
Do software reviews help with SEO?
Yes, indirectly. Review site profiles often rank for your brand and category terms, send referral traffic, and are cited by AI tools. Reviews also give you real customer language you can use in your own content.
Can a software vendor remove a bad review?
Only if it breaks the platform’s guidelines, for example if it is from a competitor or about the wrong product. Honest negative reviews stay. A helpful public reply is your best response.
Is Trustpilot good for software companies?
Trustpilot works well for consumer software and subscription apps. B2B buyers tend to rely more on G2, Capterra and TrustRadius, so most B2B vendors treat Trustpilot as a secondary site.
Final Thoughts
Software buyers trust other users more than any sales pitch. Pick the software review sites your buyers actually use, start with G2 and Capterra or your main marketplace, and build a steady flow of honest reviews. Ask at moments of real value, follow each platform’s rules, and reply to every critical review with care. Your reviews will keep working for you on shortlists, in search results and in AI answers. For more practical SEO, social media, and digital marketing guides, visit DigitalSoules.
