The best review sites for security companies are Google, Yelp, the Better Business Bureau (BBB), Facebook, Angi, Trustpilot, Nextdoor and Clutch. People who search for security company reviews use these sites to check alarm installers, guard companies and cybersecurity firms before they sign a contract. If your business is strong on these platforms, you win more trust and more calls.
Last updated: October 2026
Key takeaways
- Google is the most important review site for almost every security business, because it feeds the map results and AI answers.
- Home security and alarm companies should add Angi, BBB, Nextdoor and ConsumerAffairs.
- Cybersecurity and managed security firms get more value from Clutch, G2 and Gartner Peer Insights.
- UK, Australian and Canadian firms need local trade sites such as Checkatrade, hipages and HomeStars.
- Ask every happy client for a review, but never pay for reviews or filter out unhappy clients.
- Reply to every review, and never share private details about a client’s site or system.
Why Security Company Reviews Matter So Much
Security is a trust purchase. A customer is about to give you the codes to their home, the keys to their warehouse or access to their network. Before they do that, most of them read security company reviews. They want proof that real people trust you.
Reviews help a security business in three clear ways.
- Local rankings. Google uses review count, rating and recent activity as part of how it ranks businesses in the map pack. A security company with many fresh reviews has a better chance to show up for “alarm company near me” or “security guards in [city]”.
- Trust and conversions. A buyer who compares three installers will often pick the one with the most detailed, recent reviews. Reviews that mention fast response, clean installs and helpful monitoring staff are very persuasive.
- AI answers. Tools like Google AI Overviews and chat assistants pull from review sites and directories when they suggest local providers. Being present and well rated on many trusted sites gives these tools more good signals about you.
Reviews also work best when your listings are clean and consistent. If your name, address and phone number match across the web, review sites and search engines can connect your reviews to the right business. Our guide to citation sites for security companies covers where to build those listings first.
Where Customers Check Security Company Reviews Before Hiring
Not every buyer reads reviews in the same place. A homeowner who wants a new alarm looks in different places than a facilities manager who needs guards for a site. Here is where each type of customer usually looks.
- Google Maps and Search. The first stop for almost everyone. Star ratings show right in the search results.
- Yelp. Popular in the US for local installers and locksmith style security work. Yelp filters reviews it thinks are not reliable, so its visible reviews carry weight.
- BBB. Buyers check BBB for complaints and how a company handled them. This matters a lot for alarm contracts with long terms.
- Nextdoor. Neighbors ask each other for alarm and camera installer recommendations. One good thread can bring several jobs.
- Angi and ConsumerAffairs. Homeowners use these to compare home security providers and read longer stories about service and billing.
- Clutch, G2 and Gartner Peer Insights. Business buyers use these to compare cybersecurity firms and security software.
- Glassdoor and Indeed. Some commercial clients check employee reviews of guard companies, because staff turnover affects service quality.
How to Spot Fake Security Company Reviews
If you are a buyer, a few simple checks help you separate real feedback from fake praise.
- Look for detail. Real reviews often mention the type of system, the installer’s name or how long a job took.
- Check the dates. A sudden burst of five star reviews in one week, after months of silence, is a warning sign.
- Read the low ratings. They show how the company behaves when something goes wrong.
- Compare sites. A company with 4.9 stars on one site and many complaints on BBB deserves a closer look.
- Check the reviewer. Profiles with only one review, or many reviews posted on the same day, are less reliable.
Major Review Platforms for Security Companies
These general review sites matter for every type of security business. Start here before you move to niche sites.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 1 | Google Business Profile | google.com | Search and maps reviews | Map pack rankings and first impressions |
| 2 | Yelp | yelp.com | Local review site | US installers and residential security |
| 3 | facebook.com | Social recommendations | Local word of mouth and community groups | |
| 4 | Better Business Bureau | bbb.org | Trust and complaints | Alarm contracts and complaint handling |
| 5 | Trustpilot | trustpilot.com | Global review platform | National monitoring brands and online sellers |
| 6 | Bing Places | bing.com | Search and maps reviews | Extra search visibility and Microsoft tools |
| 7 | Apple Business Connect | apple.com | Maps ratings | iPhone users searching in Apple Maps |
| 8 | Yellow Pages | yellowpages.com | Directory with reviews | Older buyers and US local search |
| 9 | Nextdoor | nextdoor.com | Neighborhood recommendations | Home alarm and camera installers |
Home Security and Home Services Review Sites
These sites are where homeowners compare alarm companies, camera installers and smart home pros. Many of them also send leads.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 10 | Angi | angi.com | Home services marketplace | Alarm and camera installation leads |
| 11 | HomeAdvisor | homeadvisor.com | Home services marketplace | Homeowners comparing local pros |
| 12 | Thumbtack | thumbtack.com | Service marketplace | Small installers and one off jobs |
| 13 | Porch | porch.com | Home services directory | Smart home and security installs |
| 14 | Houzz | houzz.com | Home design and pros | Smart home and home automation installers |
| 15 | ConsumerAffairs | consumeraffairs.com | Consumer review site | National home security brands |
| 16 | Bark | bark.com | Service marketplace | Guard services and installer leads |
| 17 | Expertise.com | expertise.com | Curated local lists | Being named among top local providers |
Security Research and Editorial Review Sites
These sites publish their own reviews and buyer guides. You cannot post reviews here, but buyers read them, and being mentioned helps your brand.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 18 | SafeWise | safewise.com | Editorial security reviews | Home security buyers doing research |
| 19 | Security.org | security.org | Editorial security reviews | Alarm and camera system comparisons |
| 20 | Reviews.com | reviews.com | Editorial product reviews | National monitoring brands |
| 21 | Security Today | securitytoday.com | Industry news and buyer guide | Trade visibility for security vendors |
B2B and Cybersecurity Review Platforms
If you sell managed security, penetration testing, security software or other business services, these verified B2B platforms carry the most weight with buyers.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 22 | Clutch | clutch.co | Verified B2B reviews | Cybersecurity and IT security firms |
| 23 | G2 | g2.com | Software reviews | Security software and SaaS tools |
| 24 | Gartner Peer Insights | gartner.com | Enterprise peer reviews | Enterprise security products |
| 25 | TrustRadius | trustradius.com | Verified B2B reviews | Detailed security software reviews |
| 26 | Capterra | capterra.com | Software reviews | Small business security software |
| 27 | UpCity | upcity.com | B2B service provider reviews | IT and cybersecurity service providers |
Employer Review Sites for Guard Companies
Guard and patrol companies live or die by their staff. Some clients read employee reviews to judge how well you treat and keep your guards.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 28 | Glassdoor | glassdoor.com | Employer reviews | Guard company reputation with staff and clients |
| 29 | Indeed | indeed.com | Employer reviews and jobs | Hiring guards and showing a stable team |
Country Specific Review Sites for Security Companies
Outside the US, local trade review sites often matter as much as Google. Pick the ones for the country you serve.
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 30 | Checkatrade | checkatrade.com | UK vetted trades | UK alarm and CCTV installers |
| 31 | TrustATrader | trustatrader.com | UK vetted trades | UK security system installers |
| 32 | Rated People | ratedpeople.com | UK trades marketplace | UK homeowners hiring installers |
| 33 | MyBuilder | mybuilder.com | UK trades marketplace | Small UK security jobs |
| 34 | Which? Trusted Traders | trustedtraders.which.co.uk | UK endorsed traders | Extra trust for UK home security firms |
| 35 | Yell | yell.com | UK directory with reviews | UK local search visibility |
| 36 | Feefo | feefo.com | Verified review platform | UK monitoring and national brands |
| 37 | Reviews.io | reviews.io | Verified review platform | Collecting reviews you can show on your site |
| 38 | hipages | hipages.com.au | Australian trades marketplace | Australian alarm and CCTV installers |
| 39 | ProductReview | productreview.com.au | Australian review site | Australian monitoring brands |
| 40 | Word of Mouth | wordofmouth.com.au | Australian local reviews | Local Australian security businesses |
| 41 | Oneflare | oneflare.com.au | Australian service marketplace | Australian installer leads |
| 42 | HomeStars | homestars.com | Canadian home services reviews | Canadian alarm and camera installers |
| 43 | Yellow Pages Canada | yellowpages.ca | Canadian directory with reviews | Canadian local search |
Social and Community Review Sites
| # | Site | Website | Type | Best for |
|---|---|---|---|---|
| 44 | reddit.com | Community discussion | Honest buyer discussions about alarm brands | |
| 45 | Alignable | alignable.com | Local business network | Recommendations from other local business owners |
Top 10 Review Sites for Security Companies at a Glance
| Site | Website | Type | Best for |
|---|---|---|---|
| Google Business Profile | google.com | Search and maps reviews | Every security business |
| Yelp | yelp.com | Local review site | US residential security |
| Better Business Bureau | bbb.org | Trust and complaints | Alarm and monitoring contracts |
| facebook.com | Social recommendations | Local community trust | |
| Nextdoor | nextdoor.com | Neighborhood recommendations | Home installers |
| Angi | angi.com | Home services marketplace | Homeowner leads |
| Trustpilot | trustpilot.com | Global review platform | National brands |
| Clutch | clutch.co | Verified B2B reviews | Cybersecurity firms |
| Checkatrade | checkatrade.com | UK vetted trades | UK installers |
| Glassdoor | glassdoor.com | Employer reviews | Guard companies |
How to Choose Which Review Sites to Focus On
You do not need 45 active profiles on day one. A small team with three strong profiles will beat a big team with twenty empty ones. Use these steps to choose.
- Start with Google. Claim and verify your Google Business Profile, then make it your main review goal.
- Match your service type. Residential alarm companies should add Yelp, BBB, Nextdoor and Angi. Guard companies should add BBB, Glassdoor and Bark. Cybersecurity firms should add Clutch and G2.
- Match your country. Add Checkatrade or TrustATrader in the UK, hipages or ProductReview in Australia, and HomeStars in Canada.
- Search like a buyer. Type “security company reviews [your city]” and “alarm company [your city]” into Google. Note which review sites show up on page one. Those are the sites your buyers see.
- Check your competitors. See where the top three local competitors have the most reviews. You need to be on those sites too.
For the full list of general review platforms that work in most industries, see our main guide to business review sites. If your team also covers locks and access control, the list of locksmith citation sites overlaps a lot with security work.
How to Get More Security Company Reviews
Most happy clients will leave a review if you ask at the right moment and make it easy. Here is a simple system.
Ask at the Right Time
- Installers: ask right after the system is live and tested, when the client feels safe and pleased.
- Monitoring companies: ask after a good support call, or after a false alarm was handled well.
- Guard companies: ask after a successful event, or at a quarterly review when the client says they are happy.
- Cybersecurity firms: ask after a project milestone, such as a finished audit or a clean test report.
Make It Easy
- Send a direct review link, not a link to your homepage.
- Print a QR code on the installer’s job sheet, the welcome pack or a small card left with the control panel.
- Add a review link to your email signature and your invoice emails.
- Ask staff to mention reviews in person, then follow up by text the same day.
Email Template
Subject: How did your new system install go?
Hi [Name], thank you for choosing [Company]. Your system is now active and monitored. If you have a minute, would you share your experience in a short review? It helps other families find a security company they can trust. Here is the link: [review link]. If anything is not right, just reply to this email and we will fix it. Thanks, [Your name]
SMS Template
Hi [Name], it is [Your name] from [Company]. Thanks for having us today. Would you mind leaving a quick review? [short link] It means a lot to our small team.
A review request is only one part of local growth. If you want help with the bigger picture, such as map rankings and service area pages, our local SEO services cover reviews, listings and on page work together. Security firms that work across many towns should also read our guide to service area business citations, because many security companies hide their address on Google.
Review Rules Every Security Company Must Follow
Review rules are stricter than ever. Breaking them can get reviews removed, profiles suspended or, in some countries, lead to fines. This is general information, not legal advice.
- No review gating. Do not send only happy clients to review sites and send unhappy ones to a private form. Google does not allow this.
- No paying for reviews. Do not offer discounts, free monitoring months or gift cards in exchange for reviews. Many platforms ban it, and Yelp asks businesses not to request reviews at all.
- No fake or staff reviews. Employees, family and friends should not review your company.
- US rules. The FTC rule on consumer reviews and testimonials bans fake reviews, buying reviews and hiding honest negative reviews. Civil penalties can apply.
- UK rules. Under the Digital Markets, Competition and Consumers Act, fake reviews and hiding negative reviews are banned. The CMA can enforce these rules directly.
- Australia. The ACCC treats fake reviews and selective review display as misleading conduct.
- Canada. The Competition Bureau has acted against fake reviews as false or misleading claims.
- Licensing claims. Never use reviews to suggest a license, certification or police link you do not have. Many states and countries license alarm installers and guard firms, and false claims cause bigger problems than a bad review.
How to Respond to Security Company Reviews
Reply to every review, good or bad. Buyers read your replies to see how you treat clients when there is a problem.
Security has one special rule. Never share details about a client’s system, schedule, codes or site layout in a public reply. Do not confirm what cameras they have, where sensors are, or when guards patrol. Keep replies short and move any detail to a private call.
Example Reply to a Positive Review
“Thank you, Sarah. We are glad the install went smoothly and that Mike explained everything clearly. If you ever need help with the app, our team is just a call away.”
Example Reply to a Negative Review
“Hi James, we are sorry about the delay with your service call. That is not the standard we aim for. Our service manager would like to make this right. Please call us at [number] or reply to our email so we can sort it out quickly.”
Tips for replies:
- Reply within one or two business days.
- Thank the reviewer by name when they used one.
- Do not argue in public, even when the review feels unfair.
- Do not use the same copy and paste reply every time.
How to Handle Fake Reviews
Security companies sometimes get fake reviews from rivals, ex employees or people who were never clients. Here is what to do.
- Check your records. Search your CRM and job logs for the name, date and address.
- Flag it. Use the report tool on the platform. Explain clearly which policy it breaks, such as a conflict of interest or no real customer experience.
- Reply calmly. Write a short public reply: “We cannot find any record of working with you. Please contact us so we can look into this.”
- Escalate if needed. Google and most platforms have a support or appeal process if the first flag is rejected.
- Keep earning real reviews. A steady flow of real reviews is the best defense against one fake rating.
How to Track Your Review Results
Track a few simple numbers each month.
- New reviews per month on each key site.
- Average star rating over time.
- Reply rate and how fast you reply.
- Common words in reviews, such as “fast”, “friendly” or “billing”.
- Calls and form leads from your Google profile.
If you need a plan that ties reviews, rankings and leads together, an SEO consultancy session can help you set clear goals and reports.
Common Mistakes Security Companies Make With Reviews
- Leaving the Google profile unclaimed or unverified.
- Asking for reviews only once a year in a big batch.
- Sharing system details in a public reply.
- Ignoring BBB complaints about long contracts or cancellation fees.
- Using different business names on different sites.
- Buying reviews or asking staff to post them.
- Forgetting employer review sites when you run a guard business.
Many security companies also install IT and network gear. If that sounds like you, our sister guide to review sites for IT and computer repair lists more platforms worth adding. Firms that do building work as part of larger installs can also use our list of contractor review sites.
Do you have tips on running a security business or protecting clients online? We accept expert articles through our technology guest post program.
Frequently Asked Questions
Where can I find reviews of security companies?
The best places are Google, Yelp, BBB, Nextdoor, Angi and ConsumerAffairs. Business buyers should also check Clutch and G2 for cybersecurity firms, and Glassdoor for guard companies.
What is the most important review site for a security company?
Google is the most important for almost every security business. Its reviews appear in search and maps, and they affect your local ranking.
How do I check if a security company is legit?
Read reviews on more than one site, check BBB for complaints, and confirm the company holds the license your state or country requires for alarm or guard work. Ask for proof of insurance as well.
Are home security reviews on comparison sites trustworthy?
Editorial sites like SafeWise and Security.org test and compare systems, but some earn money from referrals. Use them for research, then check customer reviews on Google and BBB too.
Can a security company ask customers for reviews?
Yes. You can ask all customers for honest reviews on Google and most other sites. You cannot pay for them, filter out unhappy customers or write them yourself. Yelp asks businesses not to request reviews directly.
How many reviews does a security company need?
There is no fixed number. Aim to have more recent reviews than the top local competitors on Google, and keep adding new ones every month.
Can I remove a bad review of my security company?
You can only get a review removed if it breaks the platform’s rules, such as fake, spam or hateful content. For honest negative reviews, reply politely and work to fix the problem.
Which review sites do cybersecurity companies use?
Cybersecurity firms usually focus on Clutch, G2, Gartner Peer Insights, TrustRadius and Capterra, along with Google for local search.
Do reviews help security companies rank on Google?
Yes. Review count, rating and freshness are part of local ranking. Good reviews also raise click rates, which helps you win more calls from the same ranking.
Conclusion
Security buyers want proof before they trust you with their property. Start with Google, then add the review sites that match your service and your country. Ask every happy client at the right moment, reply to every review with care, and never break the rules on fake or paid reviews. Do this every month and your security company reviews will become one of your strongest sales tools.
